Sony Corporation commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate with US$77.20 billion (FY2010). Sony is one of the leading manufacturers of electronics, products for the consumer and professional markets.
Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its seven operating segments – Consumer Products & Services Group, Professional & Device Solutions Group, Pictures, Music, Financial Services, Sony Ericsson and All Other. These make Sony one of the most comprehensive entertainment companies in the world. (such as AV/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors.
Its founders Akio Morita and Masaru Ibuka derived the name from sonus, the Latin word for sound, and also from the English slang word "sonny", since they considered themselves to be "sonny boys", a loan word into Japanese which in the early 1950s connoted smart and presentable young men.
Businesses
Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Game (such as PlayStation), Sony Ericsson, and Sony. As a semiconductor maker, Sony is among the Worldwide Top 20 Semiconductor Sales Leaders.
Strengths
§ Substantial Brand Identity
§ Global Diversification
Weaknesses
§ Downward Trending Revenues
§ Poor Proximity of Production to Customers
§ Poor Proximity of Production to Customers
Overall market reputation: very good
Nominal Value: 590
