Cadbury plc is a British confectionery company, the industry’s second-largest globally after the combined Mars-Wrigley. Headquartered in Cadbury House in the Uxbridge Business Park in Uxbridge, London Borough of Hillingdon, England and formerly listed on the London Stock Exchange, Cadbury was controversially acquired by Kraft Foods in February 2010. After integration the combined Cadbury and Kraft companies became the largest confectionery company in the world. The company was a constant constituent of the FTSE 100 from the index's 1984 inception until its 2010 takeover. The firm was known as "Cadbury Schweppes plc" from 1969 until a May 2008 demerger, in which its global confectionery business was separated from its U.S. beverage unit, which has been renamed Dr Pepper Snapple Group.
Businesses
Notable product introductions include:
§ Easter Eggs
§ Milk Chocolate
§ Fingers
§ Dairy Milk
§ Bourneville
§ Milk Tray
§ Boost
§ Twirl
Strengths
§ Global food producer, located in over 100 countries.
§ Repeatedly ranked as the world's largest bottled water company
§ Most Admired Food Companies
§ provides quality brands and products
Weaknesses
§ Growth in their organic food sales division was flat
§ They have been forced to reduce the amount of sugar in their products
Overall market reputation: good
Nominal Value: Rs.430
